Microeconomics

• Ten Principles of Economics
• Models and Assumptions
• Trade
• Market Forces
• Elasticity
• Government Policies
• Market Efficiency
• Taxation
• Globalization
• Market Failures
• Public Goods
• Costs of Production
• Competitive Markets
• Monopoly
• Monopolistic Competition
• Oligopoly
• Labor
• Discrimination
• Income Inequality
• Healthcare

Macroeconomics

• Gross Domestic Product
• Cost of Living
• Unemployment Rate
• Supply of Goods
• Consumption of Goods
• Money
• Inflation
• Open Economy
• Economic Growth
• Economic Fluctuations
• Aggregate Demand
• Aggregate Supply
• Stabilization Policy
• Budget Deficit
• Consumption
• Investment
• Money Supply
• Money Demand

Promotions & Ads

• Marketing Mix
• Customer Targeting
• Running Campaigns
• Resource Allocation
• Online Advertisements
• Measuring Effectiveness
• Targeting Systems

Pricing

• Impact of Pricing
• Price & Value
• Price & Demand
• Basic Price Structures
• Demand Prediction
• Price Optimization
• Resource Allocation
• Assortment Optimization

Valuation

• Intro to Valuations
• Biases in Valuation
• First Steps in Valuation
• Risk in Valuation
• Implied Equity Risk Premiums
• Bottom-Up Betas
• Costs of Debt
• Cash Flow Tests
• Growth Rates
• Terminal Value
• Loose Ends in Valuation
• Storytelling in Valuation
• Valuation during Crises
• Valuation Tests
• Relative Valuation Tests
• Analyzing Multiples
• Pricing
• Asset-Based Valuation
• Private Company Valuation
• Value Enhancements

RFM & Segmentation

• Cohort Analysis
• Tiered Modeling
• RFM Segmentation
• Clustering
• Propensity Modeling
• Behavioral Segmentation
• Overview of Segmentation

Churn & CLV

• Customer Propensity
• Survival Analysis
• Measuring Churn
• Measuring Customers
• Observing Churn
• Segmentation with Churn
• Customer Lifetime Value

Trading

• Introduction to Trading
• Stock Valuation
• Efficient-Market Theory
• Value Investing
• Growth Investing
• Momentum Investing
• Discounted Cash Flow Analysis

Accounting

• Describing a Balance Sheet
• Outlining Components on a Balance Sheet
• Income Statement
• Cash Flow Statement
• Net Present Value